Running a business is hard. And, if you’re super busy doing what it is that you do, your website content, blogs and other content marketing are likely to be somewhere at the bottom of your gigantic ‘to do list’. If you’re overwhelmed, you’re in good company, but it doesn’t have to be this way. So, here’s the lowdown: Content marketing is basically the process of developing and distributing content to your target audience. This could include blogs, website content, social medi

That old adage “if you build it, they will come” simply isn’t true for businesses or brands looking to create digital visibility. There’s a lot of noise out there, and it takes more than slapping up a website to find your foothold in the market. The quality of your site is a huge performance driver – and that means more than just the design or functionality, though those certainly have their place. If content is king, then you should be chasing the crown. Not sure about the b