What is a press release & what can it do for your business?
As a small business owner, one of the challenges you face is making your business known to the media, prospective clients or the general public. Small businesses don’t often have a large budget to invest in promotion and marketing, but this doesn’t mean you can’t enjoy high visibility in the media. One of the most effective PR tools to advertise your business is the press release. When should you write a press release? You can write a general press release about your products